15+ years pushing for next-gen creativity in media and communications. Global full-house campaigns and sustainability strategies for commercial brands.

I take on projects related to brand and content strategy, concept development and communication.

A brand developer at heart, I enjoy aligning creative visions and business. I believe a brand grows stronger by creating meaningful bonds with communities, through culture-driven experiences.

Questions of representation and the importance of inside-out diversity is key for me. Many years of communicating values of sustainability are also embedded into my work.

* Founder and CEO of SLIC, an accessory brand offering made-to-order pieces handmade in Stockholm.

* Partner and advisor MAI, a AI-powered resale service offering pre-loved premium Scandinavian fashion.

* Founder and Editor-in-Chief of Make It Last, a creative agency and editorial platform specializing in sustainable style and beauty.

* Founder and Editor-in-Chief of Space Matters, an inspiration hub for female creatives and creative agency.

* Editor-in-Chief Rodeo Magazine, a glossy biannual and online magazine focusing on Scandinavian style and culture.

Education: Journalism at University of Westminster, Graphic Design at Berghs School of Communications, Curator Program at Stockholm University.

Currently: Mostly ARKET, MAI and SLIC.

Recurring clients: H&M Group, Vestiaire Collective, adidas, UNIQLO, GANT and L’Oréal.

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15+ years in fashion and culture related media and communications

Founder of Style and sustainability consultancy agency Make it last (2014-2022)

Founder of Accessory brand SLIC (2020)

Founder of inspiration hub for female creatives Space Matters (2015-2019)

Editor-in-chief of Rodeo Magazine (2010-2014)

Education: Journalism at University of Westminster, Graphic Design at Berghs School of Communication, Curator Program at Stockholm University

I take on projects as creative, strategist, project lead, senior editor.

I’m AN ENTREPRENEUR AT HEART, good with words and people. I like connecting talents in campaigns or concept. I MOVE BETWEEN REALMS OF STYLE, CULTURE, DESIGN AND THE ARTS. I care about representation and inclusivity. EXPERIENCE IN sustainability-driven brand positioning, campaigns and content creation. CALM AND COLLECTED. MULTI-TASKER.

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